WARNERMEDIA: TBS - CELEBRITY SHOW-OFF | CELEBRITY GAME SHOW SERIES | SOCIAL MEDIA MANAGEMENT

PREMISE:

From early June-September 2020, I was tasked with handling social media management for the premiere season of WarnerMedia’s TBS gameshow series Celebrity Show-Off on behalf of STN Digital. This show was incredibly unique in that the competition was based on engagement with YouTube videos - videos that I also assisted with uploading and properly naming, tagging, and more.

My work on their various social channels included providing full social media management: content calendar planning and management, social strategy, community management, content + campaign ideation + execution, video + graphic template editing, creative project management and working hand-in-hand with our client partners as main point of contact. As mentioned above, I also handled uploading the celebrity YouTube videos and ensuring all the proper naming conventions, hashtags, and other details were in order on a weekly basis. Most design work (static + motion) was done by various extremely talented creatives. More client work can be provided upon request.

RESULTS:

The show’s performance on social was a hit - outperforming Instagram’s industry average engagement by over 400%, generating over 550,000 video views across Instagram and Twitter and reaching over 2 million people!