AEWonTNT | TELEVISED PROFESSIONAL WRESTLING | SOCIAL MEDIA MANAGEMENT
PREMISE:
From late 2019 - early 2021, I was tasked with handling social media management for TNT’s AEWonTNT* social handles on behalf of STN Digital. Additionally, I was brought back on to assist with these efforts from March 2022 - May 2022 in contractor capacity.
My work on their various social channels included providing full social media management: content calendar planning and management, social strategy, community management, content + campaign ideation, creative project management and working hand-in-hand with our client partners as main point of contact. We also handled live social media coverage of the weekly televised show on TNT, All Elite Wrestling: Dynamite, produced the video-version of the AEW: Unrestricted Podcast, and created an Instagram AR Filter.
Most design work (static + motion) was done by various extremely talented creatives. More client work can be provided upon request.
RESULTS:
AEWonTNT quickly became one of the top social accounts to follow in the professional wrestling space - generating over 8 million total interactions and over 48 million video views. Over the course of a year, our following grew to over one million combined users, with no end in sight!
*AEWonTNT social accounts were renamed to @AEWonTV in late 2021 because AEW: Dynamite moved to TBS whereas a second series, AEW: Rampage remains on TNT.
Strategy, Concept Ideation & Project Management: Cooper Nigut
Art Direction and Video Editing/Motion Graphics: Trae Sjogren
Agency: STN Digital
Strategy, Concept Ideation & Project Management: Cooper Nigut
Static Design: Joao Silva
Agency: STN Digital
Strategy & Concept Ideation: Cooper Nigut
Static Design: Cooper Nigut
Agency: STN Digital
Strategy, Concept Ideation & Project Management: Kristen Kleist & Cooper Nigut
Static Design: Trae Sjogren
Agency: STN Digital
Strategy, Concept Ideation & Project Management: Cooper Nigut
Art Direction and Video Editing/Motion Graphics: Walker Kampf-Lassin
Agency: STN Digital
Strategy, Concept Ideation & Project Management: Cooper Nigut
Illustration: Klemen Vodopivec
Agency: STN Digital
Strategy, Concept Ideation & Project Management: Cooper Nigut
Static Design: James Pawelczyk
Agency: STN Digital
Strategy, Concept Ideation & Project Management: Cooper Nigut
Static/Motion Design & Video Editing: Cooper Nigut
Agency: STN Digital
Strategy, Concept Ideation & Project Management: Kristen Kleist & Cooper Nigut
Static Design: Joao Silva
Agency: STN Digital
Strategy, Concept Ideation & Project Management: Cooper Nigut
Static Design: Brad Lefeld
Agency: STN Digital
Strategy, Concept Ideation & Project Management: Cooper Nigut & Kristen Kleist
Static Design: Cooper Nigut
Agency: STN Digital
Strategy, Concept Ideation & Project Management: Cooper Nigut & Kristen Kleist
Static Design: Jonathan Achor
Agency: STN Digital