TOP RANK + ESPN | PROFESSIONAL BOXING | SOCIAL MEDIA MANAGEMENT

PREMISE:

From 2019-2020, I had the opportunity to contribute to the social media management team for Top Rank Boxing’s social handles on behalf of STN Digital. Top Rank Boxing is a worldwide leader in boxing promotions founded by the legendary promoter Bob Arum. They are also partnered with ESPN to broadcast fights on their linear and streaming platforms, so I also worked closely with that sports media behemoth.

My work on their various social channels included providing full social media management: content calendar planning and management, social strategy, community management, content + campaign ideation, creative project management and working hand-in-hand with our client partners as a main point of contact. We also handled live social media coverage of over 20 fights - both remotely and onsite in various locations across the world. Some of the biggest fights we covered were #CrawfordKhan (April 2019), #FurySchwarz (June 2019), #LomaCampbell (August 2019), and #FuryWallin (September 2019).

Most design work (static + motion) was done by various extremely talented creatives. More client work can be provided upon request.

RESULTS:

Top Rank’s official social channels had engagement soar and audience loved our creative. Over the course of our work together, Top Rank’s channels generated over 12 million total interactions and over 83 million video views, with a follower growth of over 73%!