BREAKFAST REPUBLIC | RESTAURANT CHAIN | SOCIAL MEDIA MANAGEMENT

PREMISE:

From July 2015 to December 2017, I had the pleasure of launching and running social media operations and management for the popular San Diego-based breakfast eatery chain, Breakfast Republic. This was done on behalf of Alternative Strategies, a boutique marketing agency in San Diego.

When the restaurant chain opened its first location in North Park, San Diego, social media was just really starting to gain some traction, and the ownership group of the restaurant wanted to go all in on these digital platforms. With my help, Breakfast Republic social channels grew to become extremely popular in San Diego and the surrounding areas.

My work included content calendar and editorial management, strategy and promotional campaign management (including their still running, fan-determined “Monthly Special Vote” posts), sourcing user-generated content, creating shareable content, photography, video editing, influencer outreach, community management, running and optimizing ads on Facebook and Instagram, and providing monthly analytics reports and suggestions for growth. We also embraced video production before most were getting involved, scripting and producing a variety of videos showcasing monthly/weekly specials, Tasty-style recipe videos, and more.

RESULTS:

In just under 2.5 years, Breakfast Republic saw huge growth for a local restaurant chain’s social presence - going from 0 to over 30,000 followers (including a growth of 38% in a three month span!) with over 167,000 total interactions and 33,000 video views!